I was in Bangkok the day after the race in Shanghai. On the back page of THE Nation was a picture of the winner with his trophy. The backdrop was the Petronas logo and the word PETRONAS. That was a very powerful image repeated in all major newspapers around the globe.I have been informed PETRONAS paid USD 10 m for the sponsorship of Shanghai. A good bargain, I must say, not taking into account the billboards and the images in the idiot boxes in every home.