PETRONAS – Formula 1 Sponsorship

I was in Bangkok the day after the race in Shanghai. On the back page of THE Nation was a picture of the winner with his trophy. The backdrop was the Petronas logo and the word PETRONAS.  That was a very powerful image repeated  in all  major newspapers around the globe.I have been informed PETRONAS paid USD 10 m for the sponsorship of Shanghai.  A good bargain, I must say, not taking into account the billboards and the images in the idiot boxes in every home.

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