I define entrepreneurship as one who takes leadership role to create, explore, take and manage risks with the objective of creating sustainable returns. He creates opportunities or recognise n grab opportunities, explore new frontiers n in the process creates jobs, investment opportunities and create wealth. A criteria to be a sustainable entrepreneur is integrity. If wealth creation is achieved via compromised integrity than sustainability becomes an issue in most cases. YES the creation of SUSTAINABLE ENTERPRISE is important in entrepreneurship. It is not just about wealth creation.